Prime Taxi still the cheapest cab — until end Feb

I’d just like to make a pitch for Prime Taxis for the benefit of all Singapore commuters.

Not many people (including myself until recently) are aware that Prime Taxi is the only cab company in Singapore that has not raised its prices yet. The flag down fare is still $2.50 compared to $2.80 for all the other companies. Their booking number is 67780808 (booking fee is the same as the rest — $3.50).

Here’s a picture of what Prime Taxi cabs look like:

A Prime Taxi driver recently pointed this out to me: According to LTA rules, although cab drivers are not allowed to pick and choose passengers, passengers are allowed to pick which cab they want to ride in. This means that if you are at the front of a taxi queue, you are not obliged to get into the first cab in front of you. You can choose to get into a Prime Taxi even if it is at the back of the taxi queue.

I haven’t verified this with LTA, but it certainly makes sense. What use would competition be if passengers are not allowed to ride in the cab of their choice?

Unfortunately there are only 200 or so Prime Taxis on the roads and their fares are set to increase by end-February. I think this is really unfortunate and I wish they weren’t following suit. It would have provided some real choice for commuters. It’s just a shame that they didn’t publicize enough that they are the cheapest, resulting in most Singaporeans being unaware of the fact.

Perhaps we can blame the media and the Consumer’s Association (CASE) for not alerting us, although I just found out through a web search that CNA actually did run a report on this. Blogosphere should have also done a better job at highlighting this, instead of pouring all our energy into criticizing the decision of the other cab companies to raise fares.

For this I apologize for the oversight on my part.


Author: Gerald Giam

Gerald Giam is the Member of Parliament for Aljunied GRC. He is a member of the Workers' Party of Singapore. The opinions expressed on this page are his alone.

One thought on “Prime Taxi still the cheapest cab — until end Feb”

  1. Share a thought for the taxi driver who is in front of the queue … meaning he has waited longer than those behind him. If it is so, so important for you to save the money, don’t take taxis, take public transport. Want to blame CASE etc for not highlighting that Prime is the cheapest … childish !

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