Questions to the Minister on inflated newspaper circulation numbers

On 16 June 2023, SPH Media Group’s Audit and Risk Committee published its report investigating the issues surrounding the inflated circulation numbers of SPH. 

The report highlighted a barter arrangement between SPH and another media company, which it called “X”. Media company X provided an unspecified number of e-paper digital subscriptions to SPH in exchange for 15,000 Straits Times and Business Times digital subscriptions (from SPH). The amounts paid by X to SPH and vice versa were offset against each other. SPH reported these 15,000 copies in its (inflated) circulation numbers. According to the report, there was no evidence that the digital access codes for the Straits Times and Business Times digital copies were distributed.

In Parliament on 6 July, I asked Minister for Information and Communications Josephine Teo whether there would be any investigation into media company X as to whether they too were inflating their circulation numbers. The Minister replied that she was not at liberty to disclose the full range of the Police’s investigations. She added that it was for the Police to decide whether to specifically look into establishing liability on the part of X.

Separately, a fund, known as the NIE Fund, was set up to pay for the distribution of newspaper samples to students, needy families, halfway houses and charities. The report found that during the review period, approximately $748,000 from the NIE Fund was used to pay for bulk copies of newspapers to “shore up” the circulation numbers, cushion the fall in print circulation numbers and to meet circulation number KPI targets. The report found evidence to suggest that some of SPH’s clients were not aware that monies they had paid would be used for the purposes of purchasing bulk copies.

I asked the Minister what kind of accountability had been given to the donors and the clients who had contributed to the NIE Fund on the understanding that they were helping the underprivileged in society but were instead used to shore up the circulation figures for SPH. The Minister replied that the purpose of making “full disclosure” on the findings was to allow these entities to decide if they wanted to take further action. She added that they could, if they chose to, but the Government would not decide on their behalf.

This is the link to the full Audit and Risk Committee Report: https://static.sph.com.sg/uploads/2023/06/Annex-ARC-Report.pdf

This is the Parliament exchange I had with the Minister:

Mr Gerald Giam Yean Song (Aljunied): Thank you, Madam. Madam, the ARC report stated that the X Barter Deal was not a genuine arrangement. The corresponding revenue and expenses should not have been recognised and the corresponding circulation numbers should not have been counted. So, my question is, if it was found that the X Barter Deal was not a genuine arrangement, will there be any investigation into the other media company, which was named as “X” in the report, and whether they were also inflating their numbers?

Secondly, the Minister said that the question of loss of public funds does not arise. But what kind of accountability has been given to the donors and the clients who had contributed to the NIE Fund on the understanding that they were helping the underprivileged in society but were instead used to shore up the circulation figures for SPH?

Mrs Josephine Teo (Minister for Communications and Information): Mdm Deputy Speaker, at this point, we will not be at liberty to disclose the full range of the Police’s investigations. Are they specifically looking to establish liability in the context that Mr Giam described? That is for the Police to decide.

On the Member’s second question on accountability to the donors and the other parties that made resources available to SPH Limited, the purpose of making full disclosure on the findings is precisely to allow these entities to decide if they want to take further action. So, they can, if they choose to. It is not for us to decide on their behalf.

Source: Singapore Parliament Reports (Hansard)

SPH Media’s falsification of circulation data

I filed several questions for the Minister for Information and Communications to answer in Parliament regarding the revelations of the falsification of circulation data by SPH Media. In summary, I will be asking:  

1) What are the terms of reference of the Ministry’s review of SPH Media and under what conditions will public funding to SPH Media be reduced?

2) Were the increased circulation figures cited by the Minister in Parliament in 2021 used as a basis for funding and are they still reliable?

3) How many newspaper copies were printed, counted and destroyed and what is the environmental impact of these actions?

These are the detailed questions I will be asking:

*4103. Mr Gerald Giam Yean Song: To ask the Minister for Communications and Information regarding the Ministry’s review of SPH Media following their admission of falsification of circulation data (a) what are the terms of reference of this review; (b) when did this review begin and when will it be completed; (c) what have the findings been so far; (d) whether the report will be made public; and (e) what are the conditions under which public funding to SPH Media will be removed or reduced.

*4104. Mr Gerald Giam Yean Song: To ask the Minister for Communications and Information (a) what was the source of the figures cited on 10 May 2021 in Parliament that SPH’s newspapers’ circulation had grown by 5% and The Straits Times’ circulation had grown by 20% from 2017 to 2020; (b) how much bearing did this data have on the Government’s decision to fund SPH Media; and (c) whether the Minister still considers this data reliable in light of recent admissions by SPH Media.

*4102. Mr Gerald Giam Yean Song: To ask the Minister for Communications and Information (a) what is the total number of newspaper copies that were printed, counted and destroyed by SPH Media or its predecessor company for the entire duration of the scheme to inflate circulation numbers; (b) what is the estimated total weight of paper used; and (c) what is the environmental impact of these actions.

These questions are likely to be answered during the Parliament sitting on the week of 6 Feb 2023. If you have further insights into this issue to share with me, please email me at gerald.giam@wp.sg or WhatsApp 89250747.