The PAP’s evolving new media strategy

Prime Minister Lee Hsien Loong gave an interview with Channel NewsAsia on the topic of new media that was aired yesterday. The report, titled “Government building capabilities to tap on new media at next GE”, said:

The Singapore government is set to actively engage and leverage on the new media at the next General Election due in 2012.

Prime Minister Lee Hsien Loong said the government is already building up some capabilities. But he added there is still a place for traditional media to be the trusted source of information.

After giving his strong endorsement to the government-controlled traditional media, he made mention of new media:

Mr Lee said: “Well, there is a place called the Wild West and there are other places which are not so wild. And the new media – some of it are Wild West and anything goes and people can say anything they want, and tomorrow take a completely contrary view. And well, that is just the way the medium is.

“But even in the Internet, there are places which are more considered, more moderated where people put their names down and identify themselves. And there is a debate which goes on and a give and take, which is not so rambunctious but perhaps more thoughtful. That is another range.”

It is interesting how his public statements on new media have shifted from just over two years ago. Back in October 2006, in a speech at the Asian-European Editors’ Forum, PM Lee declared that while the traditional or mainstream media is “reliable, verified and insightful”, the new media is “full of clever propaganda, inflammatory opinions, half-truths and untruths” which are “not always easily countered by rational refutation or factual explanation”.

In response, I had written in a blogpost:

This belittlement of the new media is a government line which has been repeated so often that many Singaporeans have started believing and internalising it. Some journalists, in particular, love to cite this in their commentaries about the new media without substantiating it with evidence.

I’m sure he was fully aware even back then that there were “more considered” blogs where people put their names down and identify themselves (not that this in itself is a requirement for “credibility”).

So what is the difference between then and now?

Well back then, I think the PAP did not plan to use new media in a big way to win over the electorate. It didn’t see a need to since it had effective control over the mainstream media (it still does) and few Singaporeans were getting their news from the Internet (that number has grown, and it includes not just young people, but retirees as well). However, seeing the effects of new media on elections in the US and Malaysia probably got them thinking that perhaps the Internet could — or should — also be harnessed to win a few more votes. Hence the “liberalisation” of the new media and legalisation of some types of political films.

So now that the PAP is hopping onto the social media bandwagon, they probably realise they can’t afford to rubbish the entire platform as being “full of” half truths and untruths. Perhaps they are now employing a “divide and rule” strategy: continue to discredit the unruly sites, and make positive mention of the sites that they either control (like REACH) or they feel they can live with (like TOC?).

Netizens on the “Wild West” sites will then get all riled up and shift the focus of their criticisms away the PAP and start attacking the moderate sites as being government-aligned, or worse, part of the PAP’s Internet arm. Then all the PAP needs to do is stand back and watch while Netizens slug it out among themselves.

In the meantime, George Yeo and Teo Ser Luck will continue to collect more and more Facebook “friends”, and REACH will continue to draw more members who are sick of the petty mudslinging among bloggers.

It’s a clever strategy, don’t you think? Will bloggers fall for it?

Tripartism the secret of S’pore’s success: PM

From Straits Times, 23 Feb 09:

Speaking to a crowd of over 500 at the Singapore Tripartism Forum, he told of a conversation he had with a Latin American leader, whom he did not name, over a recent lunch.

Recalled Mr Lee: ‘He was interested to know how we do it in Singapore: What is the secret to Singapore’s success?’

To answer the question, Mr Lee pointed to labour chief Lim Swee Say, who was seated at the same table.

‘I told him, this is Lim Swee Say, the secretary-general of the National Trades Union Congress, elected by the unions. He is also a minister in the Prime Minister’s Office, appointed by me. Same person.

‘He looked at Swee Say, and looked at me. He said: ‘Is that really true?’ He could not imagine it,’ said Mr Lee.

The Prime Minister’s point: Singapore’s longstanding tripartite partnership, while not a secret, was a strength that could not be easily copied by other countries.