An article appeared on Saturday (March 7) in Malaysian newspaper The Star titled “Engaging the young and restless on their virtual turf”. The writer, veteran Singapore journalist Seah Chiang Nee, mentioned me briefly:
Prominent blogger Gerald Giam believes that until now the PAP did not see a need to use the Internet because it had firm control of newspapers and television.
He probably paraphrased it from a blogpost I wrote:
…back then, I think the PAP did not plan to use new media in a big way to win over the electorate. It didn’t see a need to since it had effective control over the mainstream media (it still does) and few Singaporeans were getting their news from the Internet (that number has grown, and it includes not just young people, but retirees as well).
Mr Seah also wrote that:
In his interview, PM Lee apparently realised it. Moving forward, he said, what is needed are young MPs who are comfortable with the new media landscape.
I’m interested to know who these young, potential MPs are — and if they even exist. Scanning local blogosphere for the past two years, I don’t know of many fellow bloggers who are pro-establishment and have made a name for themselves (i.e., Netizens know about them, for better or worse). Only a few come to mind: Ephraim Loy, Nicholas Lazarus, Kway Teow Man.
The fact that more than two years after PAP MP Denise Phua said the Internet is “85% against the government”, our blogosphere is still as anti-establishment as before indicates that there really aren’t many prominent bloggers in the PAP ranks to balance the anti-PAP rhetoric.
Added to the stringent qualifications for being a PAP candidate (scholar, CEO or can speak Chinese/Malay very well), this means that the party probably has to settle for candidates who are IT savvy, but are not necessarily bloggers.
This does not spell well for their e-engagement strategy. Being IT savvy doesn’t mean that one knows how to engage Netizens. Those are two completely different skillsets. It’s like asking a programmer geek to be a public relations professional.