Here is the music video that got the Media Development Authority (MDA) and its senior management rapped by Netizens:
Personally I feel that although the video might be painful on the ears, it has definitely achieved its aim of getting MDA’s message across to a wider audience. Would the average viewer have bothered reading this message in MDA’s annual report?
No right? But with this video, at least many more young Singaporeans now know that MDA is trying hard to promote the arts and media, and is not just playing the role of a censor and regulator. This could inspire quite a few local budding filmmakers, animation creators and musicians to enter a career in the digital media industry, knowing that there is $10bn of government support behind it.
I applaud the MDA senior management for allowing themselves to be ridiculed just so that their message can get across to their intended audience.